#FF7381
Watermelon · light warm red
About #FF7381
#FF7381 is a light, vivid red colour. Digitally that works out to 100% red, 45% green and 51% blue. In CMYK print terms it is 0% cyan, 55% magenta, 49% yellow and 0% black. Most people will perceive it as warm.
Visually it is very close to Watermelon (ΔE 5.4), with Salmon the next nearest named colour. Across the colour wheel sits #73FFF1 (turquoise), its complementary partner.
Because it is light, it is most useful for large surfaces, cards and soft highlights. Put black text on top of it — 8.02:1, a WCAG AAA pass.
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #FF7381
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #FF7381 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #FF7381?
#FF7381 is a light, vivid red colour. Digitally that works out to 100% red, 45% green and 51% blue. In CMYK print terms it is 0% cyan, 55% magenta, 49% yellow and 0% black. Most people will perceive it as warm.
›What text colour should I use on #FF7381?
Use black text. Black on #FF7381 has a contrast ratio of 8.02:1 (AAA).
›What colours go with #FF7381?
Its complementary colour is #73FFF1, and analogous partners are #FF73C7 and #FFAB73.