#8D696E
Mocha · medium warm red
About #8D696E
#8D696E is a muted, medium shade in the red family. On screen it is built from 55% red, 41% green and 43% blue; for print, its CMYK mix is 0% cyan, 26% magenta, 22% yellow and 45% black. Its overall feel is warm.
Of the common colour names it is similar to Mocha (ΔE 13.1); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #698D88 — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #8D696E for illustrations, icons and secondary elements. White text reads best on it at 4.80:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.80:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #8D696E
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #8D696E appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #8D696E?
#8D696E is a muted, medium shade in the red family. On screen it is built from 55% red, 41% green and 43% blue; for print, its CMYK mix is 0% cyan, 26% magenta, 22% yellow and 45% black. Its overall feel is warm.
›What text colour should I use on #8D696E?
Use white text. White on #8D696E has a contrast ratio of 4.80:1 (AA).
›What colours go with #8D696E?
Its complementary colour is #698D88, and analogous partners are #8D6980 and #8D7669.