#8A697D
Taupe · medium warm pink
About #8A697D
#8A697D is a muted, medium shade in the pink family. On screen it is built from 54% red, 41% green and 49% blue; for print, its CMYK mix is 0% cyan, 24% magenta, 9% yellow and 46% black. Its overall feel is warm.
Of the common colour names it is somewhere between Taupe and Eggplant (ΔE 16.4); Eggplant comes next. Its complementary colour, directly opposite on the colour wheel, is #698A76 — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #8A697D for illustrations, icons and secondary elements. Put white text on top of it — 4.78:1, a WCAG AA pass. Used as a text colour on white, it is readable too (4.78:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #8A697D
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #8A697D appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #8A697D?
#8A697D is a muted, medium shade in the pink family. On screen it is built from 54% red, 41% green and 49% blue; for print, its CMYK mix is 0% cyan, 24% magenta, 9% yellow and 46% black. Its overall feel is warm.
›What text colour should I use on #8A697D?
Use white text. White on #8A697D has a contrast ratio of 4.78:1 (AA).
›What colours go with #8A697D?
Its complementary colour is #698A76, and analogous partners are #86698A and #8A696D.