#8A696D
Mocha · medium warm red
About #8A696D
#8A696D is a medium, muted red colour. Digitally that works out to 54% red, 41% green and 43% blue. In CMYK print terms it is 0% cyan, 24% magenta, 21% yellow and 46% black. Most people will perceive it as warm.
Visually it is similar to Mocha (ΔE 12.6), with Taupe the next nearest named colour. Across the colour wheel sits #698A86 (eucalyptus), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. Put white text on top of it — 4.86:1, a WCAG AA pass. Used as a text colour on white, it is readable too (4.86:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #8A696D
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #8A696D appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #8A696D?
#8A696D is a medium, muted red colour. Digitally that works out to 54% red, 41% green and 43% blue. In CMYK print terms it is 0% cyan, 24% magenta, 21% yellow and 46% black. Most people will perceive it as warm.
›What text colour should I use on #8A696D?
Use white text. White on #8A696D has a contrast ratio of 4.86:1 (AA).
›What colours go with #8A696D?
Its complementary colour is #698A86, and analogous partners are #8A697D and #8A7569.