#8A696B
Mocha · medium warm red
About #8A696B
#8A696B is a muted, medium shade in the red family. On screen it is built from 54% red, 41% green and 42% blue; for print, its CMYK mix is 0% cyan, 24% magenta, 22% yellow and 46% black. Its overall feel is warm.
Of the common colour names it is similar to Mocha (ΔE 11.6); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #698A88 — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #8A696B for illustrations, icons and secondary elements. Put white text on top of it — 4.87:1, a WCAG AA pass. Used as a text colour on white, it is readable too (4.87:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #8A696B
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #8A696B appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #8A696B?
#8A696B is a muted, medium shade in the red family. On screen it is built from 54% red, 41% green and 42% blue; for print, its CMYK mix is 0% cyan, 24% magenta, 22% yellow and 46% black. Its overall feel is warm.
›What text colour should I use on #8A696B?
Use white text. White on #8A696B has a contrast ratio of 4.87:1 (AA).
›What colours go with #8A696B?
Its complementary colour is #698A88, and analogous partners are #8A697B and #8A7769.