#696B8A
Slate Gray · medium cool blue
About #696B8A
#696B8A is a muted, medium shade in the blue family. On screen it is built from 41% red, 42% green and 54% blue; for print, its CMYK mix is 24% cyan, 22% magenta, 0% yellow and 46% black. Its overall feel is cool.
Of the common colour names it is similar to Slate Gray (ΔE 12.8); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #8A8869 — a mushroom tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #696B8A for illustrations, icons and secondary elements. White text reads best on it at 5.16:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.16:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696B8A
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696B8A appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696B8A?
#696B8A is a muted, medium shade in the blue family. On screen it is built from 41% red, 42% green and 54% blue; for print, its CMYK mix is 24% cyan, 22% magenta, 0% yellow and 46% black. Its overall feel is cool.
›What text colour should I use on #696B8A?
Use white text. White on #696B8A has a contrast ratio of 5.16:1 (AA).
›What colours go with #696B8A?
Its complementary colour is #8A8869, and analogous partners are #697B8A and #77698A.