#7A697B
Taupe · medium cool gray
About #7A697B
#7A697B is a muted, medium shade in the gray family. On screen it is built from 48% red, 41% green and 48% blue; for print, its CMYK mix is 1% cyan, 15% magenta, 0% yellow and 52% black. Its overall feel is cool.
Of the common colour names it is similar to Taupe (ΔE 13.5); Slate Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #6A7B69 — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #7A697B for illustrations, icons and secondary elements. Put white text on top of it — 5.08:1, a WCAG AA pass. Used as a text colour on white, it is readable too (5.08:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7A697B
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7A697B appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7A697B?
#7A697B is a muted, medium shade in the gray family. On screen it is built from 48% red, 41% green and 48% blue; for print, its CMYK mix is 1% cyan, 15% magenta, 0% yellow and 52% black. Its overall feel is cool.
›What text colour should I use on #7A697B?
Use white text. White on #7A697B has a contrast ratio of 5.08:1 (AA).
›What colours go with #7A697B?
Its complementary colour is #6A7B69, and analogous partners are #71697B and #7B6973.