#77704F
Mocha · medium warm brown
About #77704F
#77704F is a medium, muted brown colour. Digitally that works out to 47% red, 44% green and 31% blue. In CMYK print terms it is 0% cyan, 6% magenta, 34% yellow and 53% black. Most people will perceive it as warm.
Visually it is similar to Mocha (ΔE 14.5), with Coffee the next nearest named colour. Across the colour wheel sits #4F5677 (charcoal), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. Put white text on top of it — 4.98:1, a WCAG AA pass. Used as a text colour on white, it is readable too (4.98:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #77704F
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #77704F appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #77704F?
#77704F is a medium, muted brown colour. Digitally that works out to 47% red, 44% green and 31% blue. In CMYK print terms it is 0% cyan, 6% magenta, 34% yellow and 53% black. Most people will perceive it as warm.
›What text colour should I use on #77704F?
Use white text. White on #77704F has a contrast ratio of 4.98:1 (AA).
›What colours go with #77704F?
Its complementary colour is #4F5677, and analogous partners are #775C4F and #6A774F.