#704F77
Eggplant · dark cool purple
About #704F77
#704F77 is a dark, moderately saturated purple colour. Digitally that works out to 44% red, 31% green and 47% blue. In CMYK print terms it is 6% cyan, 34% magenta, 0% yellow and 53% black. Most people will perceive it as cool.
Visually it is somewhere between Eggplant and Plum (ΔE 15.4), with Plum the next nearest named colour. Across the colour wheel sits #56774F (fern), its complementary partner.
Because it is dark, it is most useful for headings, body text, footers and dark-mode backgrounds. Put white text on top of it — 6.83:1, a WCAG AA pass. Used as a text colour on white, it is readable too (6.83:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #704F77
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #704F77 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #704F77?
#704F77 is a dark, moderately saturated purple colour. Digitally that works out to 44% red, 31% green and 47% blue. In CMYK print terms it is 6% cyan, 34% magenta, 0% yellow and 53% black. Most people will perceive it as cool.
›What text colour should I use on #704F77?
Use white text. White on #704F77 has a contrast ratio of 6.83:1 (AA).
›What colours go with #704F77?
Its complementary colour is #56774F, and analogous partners are #5C4F77 and #774F6A.