#697372
Gray · medium neutral
About #697372
#697372 is a medium, near-neutral gray colour. Digitally that works out to 41% red, 45% green and 45% blue. In CMYK print terms it is 9% cyan, 0% magenta, 1% yellow and 55% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
Visually it is very close to Gray (ΔE 7.2), with Taupe the next nearest named colour. Across the colour wheel sits #73696A (gray), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. White text reads best on it at 4.89:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.89:1).
Colour codes
| HEX | |
|---|---|
| RGB | |
| HSL | |
| HSV / HSB | |
| CMYK | |
| CIELAB | |
| Decimal | |
| CSS |
Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #697372
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #697372 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #697372?
#697372 is a medium, near-neutral gray colour. Digitally that works out to 41% red, 45% green and 45% blue. In CMYK print terms it is 9% cyan, 0% magenta, 1% yellow and 55% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
›What text colour should I use on #697372?
Use white text. White on #697372 has a contrast ratio of 4.89:1 (AA).
›What colours go with #697372?
Its complementary colour is #73696A, and analogous partners are #69736D and #696F73.