#69736D
Gray · medium neutral
About #69736D
#69736D is a near-neutral, medium shade in the gray family. On screen it is built from 41% red, 45% green and 43% blue; for print, its CMYK mix is 9% cyan, 0% magenta, 5% yellow and 55% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
Of the common colour names it is similar to Gray (ΔE 8.2); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #73696F — a gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #69736D for illustrations, icons and secondary elements. Put white text on top of it — 4.91:1, a WCAG AA pass. Used as a text colour on white, it is readable too (4.91:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #69736D
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #69736D appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #69736D?
#69736D is a near-neutral, medium shade in the gray family. On screen it is built from 41% red, 45% green and 43% blue; for print, its CMYK mix is 9% cyan, 0% magenta, 5% yellow and 55% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
›What text colour should I use on #69736D?
Use white text. White on #69736D has a contrast ratio of 4.91:1 (AA).
›What colours go with #69736D?
Its complementary colour is #73696F, and analogous partners are #6A7369 and #697372.