Wisteria is a 4-colour purple, pastel palette combining Lavender, Periwinkle, Wisteria and Royal Purple. It works especially well for baby products, skincare packaging and soft social media feeds, and for spring collections, Easter and garden themes. Because the colours share a similar hue, the palette feels cohesive — use contrast in lightness to create hierarchy.
Colour codes
| Colour | HEX | RGB | HSL | CMYK |
|---|---|---|---|---|
| Lavender | ||||
| Periwinkle | ||||
| Wisteria | ||||
| Royal Purple |
Export palette
:root {
--lavender: #f3ecfd;
--periwinkle: #d7c8f0;
--wisteria: #b39ddb;
--royal-purple: #8467b8;
}Contrast & accessibility
WCAG contrast for each colour pairing. Use AA or AAA pairs for body text.
Aa
3.95:1AA Large
Aa
2.91:1Fail
Aa
2.08:1Fail
Aa
1.90:1Fail
Aa
1.53:1Fail
Aa
1.36:1Fail