Lilac Haze is a 4-colour pastel, purple palette combining Lavender, Periwinkle, Wisteria and Royal Purple. It works especially well for baby products, skincare packaging and soft social media feeds. Because the colours share a similar hue, the palette feels cohesive — use contrast in lightness to create hierarchy.
Colour codes
| Colour | HEX | RGB | HSL | CMYK |
|---|---|---|---|---|
| Lavender | ||||
| Periwinkle | ||||
| Wisteria | ||||
| Royal Purple |
Export palette
:root {
--lavender: #ece5f8;
--periwinkle: #c7b8ec;
--wisteria: #9b85c9;
--royal-purple: #4a3f78;
}Contrast & accessibility
WCAG contrast for each colour pairing. Use AA or AAA pairs for body text.
Aa
7.53:1AAA
Aa
5.06:1AA
Aa
2.90:1Fail
Aa
2.60:1Fail
Aa
1.74:1Fail
Aa
1.49:1Fail