Bubblegum is a 4-colour pink, pastel palette combining Bubblegum, Light Pink, Light Blue and Baby Blue. It works especially well for children's brands, nurseries and educational apps, and for baby products, skincare packaging and soft social media feeds. Because the colours share a similar hue, the palette feels cohesive — use contrast in lightness to create hierarchy.
Colour codes
| Colour | HEX | RGB | HSL | CMYK |
|---|---|---|---|---|
| Bubblegum | ||||
| Light Pink | ||||
| Light Blue | ||||
| Baby Blue |
Export palette
:root {
--bubblegum: #ffcfe1;
--light-pink: #ffb3cf;
--light-blue: #c2e3ff;
--baby-blue: #a6cdfa;
}Contrast & accessibility
WCAG contrast for each colour pairing. Use AA or AAA pairs for body text.
Aa
1.25:1Fail
Aa
1.23:1Fail
Aa
1.21:1Fail
Aa
1.20:1Fail
Aa
1.03:1Fail
Aa
1.01:1Fail