#B396BA
Lilac · light cool purple
About #B396BA
#B396BA is a muted, light shade in the purple family. On screen it is built from 70% red, 59% green and 73% blue; for print, its CMYK mix is 4% cyan, 19% magenta, 0% yellow and 27% black. Its overall feel is cool.
Of the common colour names it is very close to Lilac (ΔE 6.3); Wisteria comes next. Its complementary colour, directly opposite on the colour wheel, is #9DBA96 — a sage tone that gives the strongest contrast in hue.
Designers tend to use light tones like #B396BA for large surfaces, cards and soft highlights. Black text reads best on it at 7.99:1 (a WCAG AAA pass).
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #B396BA
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #B396BA appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #B396BA?
#B396BA is a muted, light shade in the purple family. On screen it is built from 70% red, 59% green and 73% blue; for print, its CMYK mix is 4% cyan, 19% magenta, 0% yellow and 27% black. Its overall feel is cool.
›What text colour should I use on #B396BA?
Use black text. Black on #B396BA has a contrast ratio of 7.99:1 (AAA).
›What colours go with #B396BA?
Its complementary colour is #9DBA96, and analogous partners are #A196BA and #BA96AF.