#B37CAA
Lilac · medium warm pink
About #B37CAA
#B37CAA is a moderately saturated, medium shade in the pink family. On screen it is built from 70% red, 49% green and 67% blue; for print, its CMYK mix is 0% cyan, 31% magenta, 5% yellow and 30% black. Its overall feel is warm.
Of the common colour names it is similar to Lilac (ΔE 14.8); Wisteria comes next. Its complementary colour, directly opposite on the colour wheel, is #7CB385 — a sage tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #B37CAA for illustrations, icons and secondary elements. Black text reads best on it at 6.38:1 (a WCAG AA pass).
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #B37CAA
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #B37CAA appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #B37CAA?
#B37CAA is a moderately saturated, medium shade in the pink family. On screen it is built from 70% red, 49% green and 67% blue; for print, its CMYK mix is 0% cyan, 31% magenta, 5% yellow and 30% black. Its overall feel is warm.
›What text colour should I use on #B37CAA?
Use black text. Black on #B37CAA has a contrast ratio of 6.38:1 (AA).
›What colours go with #B37CAA?
Its complementary colour is #7CB385, and analogous partners are #A17CB3 and #B37C8E.