#A490A9
Lilac · light cool purple
About #A490A9
With the hex code #A490A9, this is a light purple with a muted character. Its RGB recipe is 64% red, 56% green and 66% blue, while a printer would mix 3% cyan, 15% magenta, 0% yellow and 34% black. It reads as a cool colour.
If you had to name it, it is similar to Lilac — a ΔE of 12.8 — followed by Taupe. For maximum hue contrast, pair it with its complement #95A990, a sage shade.
In design, a light colour like this works best for large surfaces, cards and soft highlights. Put black text on top of it — 7.14:1, a WCAG AAA pass.
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #A490A9
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #A490A9 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #A490A9?
With the hex code #A490A9, this is a light purple with a muted character. Its RGB recipe is 64% red, 56% green and 66% blue, while a printer would mix 3% cyan, 15% magenta, 0% yellow and 34% black. It reads as a cool colour.
›What text colour should I use on #A490A9?
Use black text. Black on #A490A9 has a contrast ratio of 7.14:1 (AAA).
›What colours go with #A490A9?
Its complementary colour is #95A990, and analogous partners are #9890A9 and #A990A2.