#98534E
Chestnut · medium warm red
About #98534E
#98534E is a medium, moderately saturated red colour. Digitally that works out to 60% red, 33% green and 31% blue. In CMYK print terms it is 0% cyan, 45% magenta, 49% yellow and 40% black. Most people will perceive it as warm.
Visually it is similar to Chestnut (ΔE 11.5), with Rose Gold the next nearest named colour. Across the colour wheel sits #4E9398 (teal), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. White text reads best on it at 5.70:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.70:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #98534E
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #98534E appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #98534E?
#98534E is a medium, moderately saturated red colour. Digitally that works out to 60% red, 33% green and 31% blue. In CMYK print terms it is 0% cyan, 45% magenta, 49% yellow and 40% black. Most people will perceive it as warm.
›What text colour should I use on #98534E?
Use white text. White on #98534E has a contrast ratio of 5.70:1 (AA).
›What colours go with #98534E?
Its complementary colour is #4E9398, and analogous partners are #984E6E and #98784E.