#98524E
Chestnut · medium warm red
About #98524E
With the hex code #98524E, this is a medium red with a moderately saturated character. Its RGB recipe is 60% red, 32% green and 31% blue, while a printer would mix 0% cyan, 46% magenta, 49% yellow and 40% black. It reads as a warm colour.
If you had to name it, it is similar to Chestnut — a ΔE of 11.5 — followed by Rose Gold. For maximum hue contrast, pair it with its complement #4E9498, a teal shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. White text reads best on it at 5.75:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.75:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #98524E
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #98524E appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #98524E?
With the hex code #98524E, this is a medium red with a moderately saturated character. Its RGB recipe is 60% red, 32% green and 31% blue, while a printer would mix 0% cyan, 46% magenta, 49% yellow and 40% black. It reads as a warm colour.
›What text colour should I use on #98524E?
Use white text. White on #98524E has a contrast ratio of 5.75:1 (AA).
›What colours go with #98524E?
Its complementary colour is #4E9498, and analogous partners are #984E6F and #98774E.