#97698B
Rose Gold · medium warm pink
About #97698B
#97698B is a moderately saturated, medium shade in the pink family. On screen it is built from 59% red, 41% green and 55% blue; for print, its CMYK mix is 0% cyan, 30% magenta, 8% yellow and 41% black. Its overall feel is warm.
Of the common colour names it is somewhere between Rose Gold and Eggplant (ΔE 19.3); Eggplant comes next. Its complementary colour, directly opposite on the colour wheel, is #699775 — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #97698B for illustrations, icons and secondary elements. Put black text on top of it — 4.71:1, a WCAG AA pass.
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #97698B
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #97698B appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #97698B?
#97698B is a moderately saturated, medium shade in the pink family. On screen it is built from 59% red, 41% green and 55% blue; for print, its CMYK mix is 0% cyan, 30% magenta, 8% yellow and 41% black. Its overall feel is warm.
›What text colour should I use on #97698B?
Use black text. Black on #97698B has a contrast ratio of 4.71:1 (AA).
›What colours go with #97698B?
Its complementary colour is #699775, and analogous partners are #8C6997 and #976974.