#97698A
Rose Gold · medium warm pink
About #97698A
#97698A is a medium, moderately saturated pink colour. Digitally that works out to 59% red, 41% green and 54% blue. In CMYK print terms it is 0% cyan, 30% magenta, 9% yellow and 41% black. Most people will perceive it as warm.
Visually it is somewhere between Rose Gold and Eggplant (ΔE 18.9), with Eggplant the next nearest named colour. Across the colour wheel sits #699776 (eucalyptus), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. Black text reads best on it at 4.70:1 (a WCAG AA pass).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #97698A
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #97698A appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #97698A?
#97698A is a medium, moderately saturated pink colour. Digitally that works out to 59% red, 41% green and 54% blue. In CMYK print terms it is 0% cyan, 30% magenta, 9% yellow and 41% black. Most people will perceive it as warm.
›What text colour should I use on #97698A?
Use black text. Black on #97698A has a contrast ratio of 4.70:1 (AA).
›What colours go with #97698A?
Its complementary colour is #699776, and analogous partners are #8D6997 and #976973.