#975AA3
Plum · medium cool pink
About #975AA3
#975AA3 is a moderately saturated, medium shade in the pink family. On screen it is built from 59% red, 35% green and 64% blue; for print, its CMYK mix is 7% cyan, 45% magenta, 0% yellow and 36% black. Its overall feel is cool.
Of the common colour names it is similar to Plum (ΔE 10.3); Royal Purple comes next. Its complementary colour, directly opposite on the colour wheel, is #66A35A — a pistachio tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #975AA3 for illustrations, icons and secondary elements. Put white text on top of it — 4.88:1, a WCAG AA pass. Used as a text colour on white, it is readable too (4.88:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #975AA3
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #975AA3 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #975AA3?
#975AA3 is a moderately saturated, medium shade in the pink family. On screen it is built from 59% red, 35% green and 64% blue; for print, its CMYK mix is 7% cyan, 45% magenta, 0% yellow and 36% black. Its overall feel is cool.
›What text colour should I use on #975AA3?
Use white text. White on #975AA3 has a contrast ratio of 4.88:1 (AA).
›What colours go with #975AA3?
Its complementary colour is #66A35A, and analogous partners are #735AA3 and #A35A8A.