#968FA4
Taupe · light cool gray
About #968FA4
#968FA4 is a light, muted gray colour. Digitally that works out to 59% red, 56% green and 64% blue. In CMYK print terms it is 9% cyan, 13% magenta, 0% yellow and 36% black. Most people will perceive it as cool.
Visually it is similar to Taupe (ΔE 10.5), with Slate Gray the next nearest named colour. Across the colour wheel sits #9DA48F (mushroom), its complementary partner.
Because it is light, it is most useful for large surfaces, cards and soft highlights. Black text reads best on it at 6.76:1 (a WCAG AA pass).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #968FA4
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #968FA4 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #968FA4?
#968FA4 is a light, muted gray colour. Digitally that works out to 59% red, 56% green and 64% blue. In CMYK print terms it is 9% cyan, 13% magenta, 0% yellow and 36% black. Most people will perceive it as cool.
›What text colour should I use on #968FA4?
Use black text. Black on #968FA4 has a contrast ratio of 6.76:1 (AA).
›What colours go with #968FA4?
Its complementary colour is #9DA48F, and analogous partners are #8F93A4 and #A18FA4.