#968DA0
Taupe · medium cool gray
About #968DA0
#968DA0 is a medium, muted gray colour. Digitally that works out to 59% red, 55% green and 63% blue. In CMYK print terms it is 6% cyan, 12% magenta, 0% yellow and 37% black. Most people will perceive it as cool.
Visually it is similar to Taupe (ΔE 9.3), with Slate Gray the next nearest named colour. Across the colour wheel sits #97A08D (mushroom), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. Black text reads best on it at 6.61:1 (a WCAG AA pass).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #968DA0
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #968DA0 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #968DA0?
#968DA0 is a medium, muted gray colour. Digitally that works out to 59% red, 55% green and 63% blue. In CMYK print terms it is 6% cyan, 12% magenta, 0% yellow and 37% black. Most people will perceive it as cool.
›What text colour should I use on #968DA0?
Use black text. Black on #968DA0 has a contrast ratio of 6.61:1 (AA).
›What colours go with #968DA0?
Its complementary colour is #97A08D, and analogous partners are #8D8EA0 and #A08DA0.