#968796
Taupe · medium warm gray
About #968796
With the hex code #968796, this is a medium gray with a muted character. Its RGB recipe is 59% red, 53% green and 59% blue, while a printer would mix 0% cyan, 10% magenta, 0% yellow and 41% black. It reads as a warm colour.
If you had to name it, it is very close to Taupe — a ΔE of 7.4 — followed by Gray. For maximum hue contrast, pair it with its complement #879687, a mushroom shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. Black text reads best on it at 6.20:1 (a WCAG AA pass).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #968796
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #968796 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #968796?
With the hex code #968796, this is a medium gray with a muted character. Its RGB recipe is 59% red, 53% green and 59% blue, while a printer would mix 0% cyan, 10% magenta, 0% yellow and 41% black. It reads as a warm colour.
›What text colour should I use on #968796?
Use black text. Black on #968796 has a contrast ratio of 6.20:1 (AA).
›What colours go with #968796?
Its complementary colour is #879687, and analogous partners are #8F8796 and #96878F.