#948890
Taupe · medium neutral
About #948890
#948890 is a near-neutral, medium shade in the gray family. On screen it is built from 58% red, 53% green and 56% blue; for print, its CMYK mix is 0% cyan, 8% magenta, 3% yellow and 42% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
Of the common colour names it is very close to Taupe (ΔE 3.7); Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #88948C — a mushroom tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #948890 for illustrations, icons and secondary elements. Black text reads best on it at 6.18:1 (a WCAG AA pass).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #948890
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #948890 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #948890?
#948890 is a near-neutral, medium shade in the gray family. On screen it is built from 58% red, 53% green and 56% blue; for print, its CMYK mix is 0% cyan, 8% magenta, 3% yellow and 42% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
›What text colour should I use on #948890?
Use black text. Black on #948890 has a contrast ratio of 6.18:1 (AA).
›What colours go with #948890?
Its complementary colour is #88948C, and analogous partners are #928894 and #94888A.