#7E698E
Slate Gray · medium cool purple
About #7E698E
#7E698E is a medium, muted purple colour. Digitally that works out to 49% red, 41% green and 56% blue. In CMYK print terms it is 11% cyan, 26% magenta, 0% yellow and 44% black. Most people will perceive it as cool.
Visually it is somewhere between Slate Gray and Eggplant (ΔE 19.8), with Eggplant the next nearest named colour. Across the colour wheel sits #798E69 (sage), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. White text reads best on it at 4.89:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.89:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7E698E
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7E698E appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7E698E?
#7E698E is a medium, muted purple colour. Digitally that works out to 49% red, 41% green and 56% blue. In CMYK print terms it is 11% cyan, 26% magenta, 0% yellow and 44% black. Most people will perceive it as cool.
›What text colour should I use on #7E698E?
Use white text. White on #7E698E has a contrast ratio of 4.89:1 (AA).
›What colours go with #7E698E?
Its complementary colour is #798E69, and analogous partners are #6B698E and #8E698C.