#7D698E
Slate Gray · medium cool purple
About #7D698E
With the hex code #7D698E, this is a medium purple with a muted character. Its RGB recipe is 49% red, 41% green and 56% blue, while a printer would mix 12% cyan, 26% magenta, 0% yellow and 44% black. It reads as a cool colour.
If you had to name it, it is somewhere between Slate Gray and Eggplant — a ΔE of 19.6 — followed by Eggplant. For maximum hue contrast, pair it with its complement #7A8E69, a sage shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. White text reads best on it at 4.90:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.90:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7D698E
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7D698E appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7D698E?
With the hex code #7D698E, this is a medium purple with a muted character. Its RGB recipe is 49% red, 41% green and 56% blue, while a printer would mix 12% cyan, 26% magenta, 0% yellow and 44% black. It reads as a cool colour.
›What text colour should I use on #7D698E?
Use white text. White on #7D698E has a contrast ratio of 4.90:1 (AA).
›What colours go with #7D698E?
Its complementary colour is #7A8E69, and analogous partners are #6A698E and #8E698D.