#7D6490
Plum · medium cool purple
About #7D6490
With the hex code #7D6490, this is a medium purple with a moderately saturated character. Its RGB recipe is 49% red, 39% green and 56% blue, while a printer would mix 13% cyan, 31% magenta, 0% yellow and 44% black. It reads as a cool colour.
If you had to name it, it is somewhere between Plum and Eggplant — a ΔE of 21.9 — followed by Eggplant. For maximum hue contrast, pair it with its complement #779064, a moss shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. White text reads best on it at 5.12:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.12:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7D6490
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7D6490 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7D6490?
With the hex code #7D6490, this is a medium purple with a moderately saturated character. Its RGB recipe is 49% red, 39% green and 56% blue, while a printer would mix 13% cyan, 31% magenta, 0% yellow and 44% black. It reads as a cool colour.
›What text colour should I use on #7D6490?
Use white text. White on #7D6490 has a contrast ratio of 5.12:1 (AA).
›What colours go with #7D6490?
Its complementary colour is #779064, and analogous partners are #676490 and #90648D.