#7B697D
Taupe · medium cool gray
About #7B697D
#7B697D is a muted, medium shade in the gray family. On screen it is built from 48% red, 41% green and 49% blue; for print, its CMYK mix is 2% cyan, 16% magenta, 0% yellow and 51% black. Its overall feel is cool.
Of the common colour names it is similar to Taupe (ΔE 14.3); Slate Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #6B7D69 — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #7B697D for illustrations, icons and secondary elements. Put white text on top of it — 5.05:1, a WCAG AA pass. Used as a text colour on white, it is readable too (5.05:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7B697D
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7B697D appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7B697D?
#7B697D is a muted, medium shade in the gray family. On screen it is built from 48% red, 41% green and 49% blue; for print, its CMYK mix is 2% cyan, 16% magenta, 0% yellow and 51% black. Its overall feel is cool.
›What text colour should I use on #7B697D?
Use white text. White on #7B697D has a contrast ratio of 5.05:1 (AA).
›What colours go with #7B697D?
Its complementary colour is #6B7D69, and analogous partners are #71697D and #7D6975.