#7A6774
Taupe · medium warm gray
About #7A6774
#7A6774 is a muted, medium shade in the gray family. On screen it is built from 48% red, 40% green and 45% blue; for print, its CMYK mix is 0% cyan, 16% magenta, 5% yellow and 52% black. Its overall feel is warm.
Of the common colour names it is similar to Taupe (ΔE 12.9); Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #677A6D — a eucalyptus tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #7A6774 for illustrations, icons and secondary elements. White text reads best on it at 5.22:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.22:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7A6774
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7A6774 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7A6774?
#7A6774 is a muted, medium shade in the gray family. On screen it is built from 48% red, 40% green and 45% blue; for print, its CMYK mix is 0% cyan, 16% magenta, 5% yellow and 52% black. Its overall feel is warm.
›What text colour should I use on #7A6774?
Use white text. White on #7A6774 has a contrast ratio of 5.22:1 (AA).
›What colours go with #7A6774?
Its complementary colour is #677A6D, and analogous partners are #77677A and #7A676A.