#7A669C
Plum · medium cool purple
About #7A669C
#7A669C is a moderately saturated, medium shade in the purple family. On screen it is built from 48% red, 40% green and 61% blue; for print, its CMYK mix is 22% cyan, 35% magenta, 0% yellow and 39% black. Its overall feel is cool.
Of the common colour names it is somewhere between Plum and Royal Purple (ΔE 21.8); Royal Purple comes next. Its complementary colour, directly opposite on the colour wheel, is #889C66 — a moss tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #7A669C for illustrations, icons and secondary elements. White text reads best on it at 4.99:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.99:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #7A669C
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #7A669C appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #7A669C?
#7A669C is a moderately saturated, medium shade in the purple family. On screen it is built from 48% red, 40% green and 61% blue; for print, its CMYK mix is 22% cyan, 35% magenta, 0% yellow and 39% black. Its overall feel is cool.
›What text colour should I use on #7A669C?
Use white text. White on #7A669C has a contrast ratio of 4.99:1 (AA).
›What colours go with #7A669C?
Its complementary colour is #889C66, and analogous partners are #666D9C and #95669C.