#787E71
Gray · medium neutral
About #787E71
#787E71 is a near-neutral, medium shade in the gray family. On screen it is built from 47% red, 49% green and 44% blue; for print, its CMYK mix is 5% cyan, 0% magenta, 10% yellow and 51% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
Of the common colour names it is similar to Gray (ΔE 8.1); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #77717E — a taupe tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #787E71 for illustrations, icons and secondary elements. Put black text on top of it — 5.02:1, a WCAG AA pass.
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #787E71
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #787E71 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #787E71?
#787E71 is a near-neutral, medium shade in the gray family. On screen it is built from 47% red, 49% green and 44% blue; for print, its CMYK mix is 5% cyan, 0% magenta, 10% yellow and 51% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
›What text colour should I use on #787E71?
Use black text. Black on #787E71 has a contrast ratio of 5.02:1 (AA).
›What colours go with #787E71?
Its complementary colour is #77717E, and analogous partners are #7E7E71 and #717E71.