#786F74
Gray · medium neutral
About #786F74
#786F74 is a near-neutral, medium shade in the gray family. On screen it is built from 47% red, 44% green and 45% blue; for print, its CMYK mix is 0% cyan, 7% magenta, 3% yellow and 53% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
Of the common colour names it is very close to Gray (ΔE 7.5); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #6F7873 — a gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #786F74 for illustrations, icons and secondary elements. White text reads best on it at 4.86:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.86:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #786F74
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #786F74 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #786F74?
#786F74 is a near-neutral, medium shade in the gray family. On screen it is built from 47% red, 44% green and 45% blue; for print, its CMYK mix is 0% cyan, 7% magenta, 3% yellow and 53% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
›What text colour should I use on #786F74?
Use white text. White on #786F74 has a contrast ratio of 4.86:1 (AA).
›What colours go with #786F74?
Its complementary colour is #6F7873, and analogous partners are #786F78 and #786F6F.