ColorXprez

#784D7D

Plum · dark cool pink

About #784D7D

#784D7D is a dark, moderately saturated pink colour. Digitally that works out to 47% red, 30% green and 49% blue. In CMYK print terms it is 4% cyan, 38% magenta, 0% yellow and 51% black. Most people will perceive it as cool.

Visually it is similar to Plum (ΔE 13.6), with Eggplant the next nearest named colour. Across the colour wheel sits #527D4D (fern), its complementary partner.

Because it is dark, it is most useful for headings, body text, footers and dark-mode backgrounds. Put white text on top of it — 6.65:1, a WCAG AA pass. Used as a text colour on white, it is readable too (6.65:1).

Colour codes

HEX
RGB
HSL
HSV / HSB
CMYK
CIELAB
Decimal
CSS
Red120
Green77
Blue125

Closest named colours

Plum
#8E4585 · ΔE 13.6
Eggplant
#614051 · ΔE 19.8
Royal Purple
#7851A9 · ΔE 23.2

ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.

Text on #784D7D

WCAG contrast for white and black text on this colour.

White heading text
Body copy set on plum #784D7D.
6.65:1AA
Black heading text
Body copy set on plum #784D7D.
3.16:1AA Large

Colour-blindness preview

How #784D7D appears to people with the three most common types of colour-vision deficiency.

Normal vision
#784D7D
Protanopia (no red cones)
#48597F
Deuteranopia (no green cones)
#535E7B
Tritanopia (no blue cones)
#7A525F

Shades, tints & matching colours

Tints and shades

Complementary

Analogous

Triadic

Split complementary

Tetradic

Similar colours

Frequently asked questions

›What colour is #784D7D?

#784D7D is a dark, moderately saturated pink colour. Digitally that works out to 47% red, 30% green and 49% blue. In CMYK print terms it is 4% cyan, 38% magenta, 0% yellow and 51% black. Most people will perceive it as cool.

›What text colour should I use on #784D7D?

Use white text. White on #784D7D has a contrast ratio of 6.65:1 (AA).

›What colours go with #784D7D?

Its complementary colour is #527D4D, and analogous partners are #604D7D and #7D4D6A.