#697D78
Gray · medium cool gray
About #697D78
#697D78 is a muted, medium shade in the gray family. On screen it is built from 41% red, 49% green and 47% blue; for print, its CMYK mix is 16% cyan, 0% magenta, 4% yellow and 51% black. Its overall feel is cool.
Of the common colour names it is similar to Gray (ΔE 8.9); Eucalyptus comes next. Its complementary colour, directly opposite on the colour wheel, is #7D696E — a gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #697D78 for illustrations, icons and secondary elements. Black text reads best on it at 4.81:1 (a WCAG AA pass).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #697D78
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #697D78 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #697D78?
#697D78 is a muted, medium shade in the gray family. On screen it is built from 41% red, 49% green and 47% blue; for print, its CMYK mix is 16% cyan, 0% magenta, 4% yellow and 51% black. Its overall feel is cool.
›What text colour should I use on #697D78?
Use black text. Black on #697D78 has a contrast ratio of 4.81:1 (AA).
›What colours go with #697D78?
Its complementary colour is #7D696E, and analogous partners are #697D6E and #69787D.