#697368
Gray · medium neutral
About #697368
With the hex code #697368, this is a medium gray with a near-neutral character. Its RGB recipe is 41% red, 45% green and 41% blue, while a printer would mix 9% cyan, 0% magenta, 10% yellow and 55% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
If you had to name it, it is similar to Gray — a ΔE of 9.9 — followed by Eucalyptus. For maximum hue contrast, pair it with its complement #726873, a gray shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. White text reads best on it at 4.94:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (4.94:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #697368
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #697368 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #697368?
With the hex code #697368, this is a medium gray with a near-neutral character. Its RGB recipe is 41% red, 45% green and 41% blue, while a printer would mix 9% cyan, 0% magenta, 10% yellow and 55% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
›What text colour should I use on #697368?
Use white text. White on #697368 has a contrast ratio of 4.94:1 (AA).
›What colours go with #697368?
Its complementary colour is #726873, and analogous partners are #6F7368 and #68736D.