#696D64
Gray · medium neutral
About #696D64
#696D64 is a near-neutral, medium shade in the gray family. On screen it is built from 41% red, 43% green and 39% blue; for print, its CMYK mix is 4% cyan, 0% magenta, 8% yellow and 57% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
Of the common colour names it is similar to Gray (ΔE 9.9); Taupe comes next. Its complementary colour, directly opposite on the colour wheel, is #68646D — a gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #696D64 for illustrations, icons and secondary elements. White text reads best on it at 5.29:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.29:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696D64
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696D64 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696D64?
#696D64 is a near-neutral, medium shade in the gray family. On screen it is built from 41% red, 43% green and 39% blue; for print, its CMYK mix is 4% cyan, 0% magenta, 8% yellow and 57% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
›What text colour should I use on #696D64?
Use white text. White on #696D64 has a contrast ratio of 5.29:1 (AA).
›What colours go with #696D64?
Its complementary colour is #68646D, and analogous partners are #6D6D64 and #656D64.