#696D63
Gray · medium neutral
About #696D63
#696D63 is a medium, near-neutral gray colour. Digitally that works out to 41% red, 43% green and 39% blue. In CMYK print terms it is 4% cyan, 0% magenta, 9% yellow and 57% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
Visually it is similar to Gray (ΔE 10.2), with Umber the next nearest named colour. Across the colour wheel sits #67636D (gray), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. Put white text on top of it — 5.29:1, a WCAG AA pass. Used as a text colour on white, it is readable too (5.29:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696D63
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696D63 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696D63?
#696D63 is a medium, near-neutral gray colour. Digitally that works out to 41% red, 43% green and 39% blue. In CMYK print terms it is 4% cyan, 0% magenta, 9% yellow and 57% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
›What text colour should I use on #696D63?
Use white text. White on #696D63 has a contrast ratio of 5.29:1 (AA).
›What colours go with #696D63?
Its complementary colour is #67636D, and analogous partners are #6D6C63 and #646D63.