#696D5E
Gray · medium cool gray
About #696D5E
#696D5E is a muted, medium shade in the gray family. On screen it is built from 41% red, 43% green and 37% blue; for print, its CMYK mix is 4% cyan, 0% magenta, 14% yellow and 57% black. Its overall feel is cool.
Of the common colour names it is similar to Gray (ΔE 12.3); Umber comes next. Its complementary colour, directly opposite on the colour wheel, is #625E6D — a slate gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #696D5E for illustrations, icons and secondary elements. White text reads best on it at 5.32:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.32:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696D5E
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696D5E appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696D5E?
#696D5E is a muted, medium shade in the gray family. On screen it is built from 41% red, 43% green and 37% blue; for print, its CMYK mix is 4% cyan, 0% magenta, 14% yellow and 57% black. Its overall feel is cool.
›What text colour should I use on #696D5E?
Use white text. White on #696D5E has a contrast ratio of 5.32:1 (AA).
›What colours go with #696D5E?
Its complementary colour is #625E6D, and analogous partners are #6D6A5E and #626D5E.