#696B73
Gray · medium neutral
About #696B73
With the hex code #696B73, this is a medium gray with a near-neutral character. Its RGB recipe is 41% red, 42% green and 45% blue, while a printer would mix 9% cyan, 7% magenta, 0% yellow and 55% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
If you had to name it, it is similar to Gray — a ΔE of 9.6 — followed by Slate Gray. For maximum hue contrast, pair it with its complement #737169, a gray shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. Put white text on top of it — 5.31:1, a WCAG AA pass. Used as a text colour on white, it is readable too (5.31:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696B73
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696B73 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696B73?
With the hex code #696B73, this is a medium gray with a near-neutral character. Its RGB recipe is 41% red, 42% green and 45% blue, while a printer would mix 9% cyan, 7% magenta, 0% yellow and 55% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
›What text colour should I use on #696B73?
Use white text. White on #696B73 has a contrast ratio of 5.31:1 (AA).
›What colours go with #696B73?
Its complementary colour is #737169, and analogous partners are #697073 and #6C6973.