#696972
Gray · medium neutral
About #696972
With the hex code #696972, this is a medium gray with a near-neutral character. Its RGB recipe is 41% red, 41% green and 45% blue, while a printer would mix 8% cyan, 8% magenta, 0% yellow and 55% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
If you had to name it, it is similar to Gray — a ΔE of 10.4 — followed by Slate Gray. For maximum hue contrast, pair it with its complement #727269, a gray shade.
In design, a medium colour like this works best for illustrations, icons and secondary elements. White text reads best on it at 5.43:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.43:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696972
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696972 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696972?
With the hex code #696972, this is a medium gray with a near-neutral character. Its RGB recipe is 41% red, 41% green and 45% blue, while a printer would mix 8% cyan, 8% magenta, 0% yellow and 55% black. Being nearly neutral, it pairs easily with warm and cool tones alike.
›What text colour should I use on #696972?
Use white text. White on #696972 has a contrast ratio of 5.43:1 (AA).
›What colours go with #696972?
Its complementary colour is #727269, and analogous partners are #696E72 and #6E6972.