#696758
Umber · medium warm gray
About #696758
#696758 is a muted, medium shade in the gray family. On screen it is built from 41% red, 40% green and 35% blue; for print, its CMYK mix is 0% cyan, 2% magenta, 16% yellow and 59% black. Its overall feel is warm.
Of the common colour names it is similar to Umber (ΔE 10.8); Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #585A69 — a charcoal tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #696758 for illustrations, icons and secondary elements. White text reads best on it at 5.70:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.70:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696758
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696758 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696758?
#696758 is a muted, medium shade in the gray family. On screen it is built from 41% red, 40% green and 35% blue; for print, its CMYK mix is 0% cyan, 2% magenta, 16% yellow and 59% black. Its overall feel is warm.
›What text colour should I use on #696758?
Use white text. White on #696758 has a contrast ratio of 5.70:1 (AA).
›What colours go with #696758?
Its complementary colour is #585A69, and analogous partners are #695F58 and #626958.