#696374
Slate Gray · medium cool gray
About #696374
#696374 is a muted, medium shade in the gray family. On screen it is built from 41% red, 39% green and 45% blue; for print, its CMYK mix is 9% cyan, 15% magenta, 0% yellow and 55% black. Its overall feel is cool.
Of the common colour names it is similar to Slate Gray (ΔE 12.9); Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #6E7463 — a gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #696374 for illustrations, icons and secondary elements. White text reads best on it at 5.77:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.77:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696374
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696374 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696374?
#696374 is a muted, medium shade in the gray family. On screen it is built from 41% red, 39% green and 45% blue; for print, its CMYK mix is 9% cyan, 15% magenta, 0% yellow and 55% black. Its overall feel is cool.
›What text colour should I use on #696374?
Use white text. White on #696374 has a contrast ratio of 5.77:1 (AA).
›What colours go with #696374?
Its complementary colour is #6E7463, and analogous partners are #636674 and #726374.