#696352
Umber · medium warm brown
About #696352
#696352 is a medium, muted brown colour. Digitally that works out to 41% red, 39% green and 32% blue. In CMYK print terms it is 0% cyan, 6% magenta, 22% yellow and 59% black. Most people will perceive it as warm.
Visually it is similar to Umber (ΔE 9.1), with Mocha the next nearest named colour. Across the colour wheel sits #525869 (charcoal), its complementary partner.
Because it is medium, it is most useful for illustrations, icons and secondary elements. White text reads best on it at 5.99:1 (a WCAG AA pass). Used as a text colour on white, it is readable too (5.99:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696352
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696352 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696352?
#696352 is a medium, muted brown colour. Digitally that works out to 41% red, 39% green and 32% blue. In CMYK print terms it is 0% cyan, 6% magenta, 22% yellow and 59% black. Most people will perceive it as warm.
›What text colour should I use on #696352?
Use white text. White on #696352 has a contrast ratio of 5.99:1 (AA).
›What colours go with #696352?
Its complementary colour is #525869, and analogous partners are #695852 and #646952.