#696161
Umber · medium neutral
About #696161
#696161 is a near-neutral, medium shade in the gray family. On screen it is built from 41% red, 38% green and 38% blue; for print, its CMYK mix is 0% cyan, 8% magenta, 8% yellow and 59% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
Of the common colour names it is similar to Umber (ΔE 9.9); Gray comes next. Its complementary colour, directly opposite on the colour wheel, is #616969 — a gray tone that gives the strongest contrast in hue.
Designers tend to use medium tones like #696161 for illustrations, icons and secondary elements. Put white text on top of it — 6.03:1, a WCAG AA pass. Used as a text colour on white, it is readable too (6.03:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #696161
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #696161 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #696161?
#696161 is a near-neutral, medium shade in the gray family. On screen it is built from 41% red, 38% green and 38% blue; for print, its CMYK mix is 0% cyan, 8% magenta, 8% yellow and 59% black. It is close to neutral, so it sits comfortably next to both warm and cool colours.
›What text colour should I use on #696161?
Use white text. White on #696161 has a contrast ratio of 6.03:1 (AA).
›What colours go with #696161?
Its complementary colour is #616969, and analogous partners are #696165 and #696561.