#694271
Plum · dark cool purple
About #694271
#694271 is a moderately saturated, dark shade in the purple family. On screen it is built from 41% red, 26% green and 44% blue; for print, its CMYK mix is 7% cyan, 42% magenta, 0% yellow and 56% black. Its overall feel is cool.
Of the common colour names it is somewhere between Plum and Eggplant (ΔE 15.9); Eggplant comes next. Its complementary colour, directly opposite on the colour wheel, is #4A7142 — a fern tone that gives the strongest contrast in hue.
Designers tend to use dark tones like #694271 for headings, body text, footers and dark-mode backgrounds. Put white text on top of it — 8.02:1, a WCAG AAA pass. Used as a text colour on white, it is readable too (8.02:1).
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #694271
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #694271 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #694271?
#694271 is a moderately saturated, dark shade in the purple family. On screen it is built from 41% red, 26% green and 44% blue; for print, its CMYK mix is 7% cyan, 42% magenta, 0% yellow and 56% black. Its overall feel is cool.
›What text colour should I use on #694271?
Use white text. White on #694271 has a contrast ratio of 8.02:1 (AAA).
›What colours go with #694271?
Its complementary colour is #4A7142, and analogous partners are #514271 and #714262.