#53404D
Eggplant · dark warm pink
About #53404D
#53404D is a muted, dark shade in the pink family. On screen it is built from 33% red, 25% green and 30% blue; for print, its CMYK mix is 0% cyan, 23% magenta, 7% yellow and 67% black. Its overall feel is warm.
Of the common colour names it is very close to Eggplant (ΔE 6.8); Graphite comes next. Its complementary colour, directly opposite on the colour wheel, is #405346 — a graphite tone that gives the strongest contrast in hue.
Designers tend to use dark tones like #53404D for headings, body text, footers and dark-mode backgrounds. Put white text on top of it — 9.51:1, a WCAG AAA pass. Used as a text colour on white, it is readable too (9.51:1).
Colour codes
| HEX | |
|---|---|
| RGB | |
| HSL | |
| HSV / HSB | |
| CMYK | |
| CIELAB | |
| Decimal | |
| CSS |
Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #53404D
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #53404D appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #53404D?
#53404D is a muted, dark shade in the pink family. On screen it is built from 33% red, 25% green and 30% blue; for print, its CMYK mix is 0% cyan, 23% magenta, 7% yellow and 67% black. Its overall feel is warm.
›What text colour should I use on #53404D?
Use white text. White on #53404D has a contrast ratio of 9.51:1 (AAA).
›What colours go with #53404D?
Its complementary colour is #405346, and analogous partners are #504053 and #534043.