#403243
Eggplant · dark cool purple
About #403243
#403243 is a dark, muted purple colour. Digitally that works out to 25% red, 20% green and 26% blue. In CMYK print terms it is 4% cyan, 25% magenta, 0% yellow and 74% black. Most people will perceive it as cool.
Visually it is similar to Eggplant (ΔE 11.8), with Graphite the next nearest named colour. Across the colour wheel sits #354332 (graphite), its complementary partner.
Because it is dark, it is most useful for headings, body text, footers and dark-mode backgrounds. Put white text on top of it — 11.96:1, a WCAG AAA pass. Used as a text colour on white, it is readable too (11.96:1).
Colour codes
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Closest named colours
ΔE measures visible difference: under 2 is barely noticeable, over 10 is clearly different.
Text on #403243
WCAG contrast for white and black text on this colour.
Colour-blindness preview
How #403243 appears to people with the three most common types of colour-vision deficiency.
Shades, tints & matching colours
Similar colours
Frequently asked questions
›What colour is #403243?
#403243 is a dark, muted purple colour. Digitally that works out to 25% red, 20% green and 26% blue. In CMYK print terms it is 4% cyan, 25% magenta, 0% yellow and 74% black. Most people will perceive it as cool.
›What text colour should I use on #403243?
Use white text. White on #403243 has a contrast ratio of 11.96:1 (AAA).
›What colours go with #403243?
Its complementary colour is #354332, and analogous partners are #373243 and #43323E.