Arctic color palette

Arctic is a 5-colour cool, winter palette combining White, Lavender, Light Blue and Slate Gray. It works especially well for winter campaigns and holiday stationery, and for clean websites and airy product photography. Because the colours share a similar hue, the palette feels cohesive — use contrast in lightness to create hierarchy.

:root {
  --white: #ffffff;
  --white-2: #ecf9fa;
  --lavender: #cfd4ec;
  --light-blue: #9ec3d6;
  --slate-gray: #527d93;
}